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Platinum is a white metallic
element and the most important member of the platinum group metals (iridium,
palladium, platinum, rhodium, ruthenium and osmium). It was not until the
late 1500's that Spanish explorers of Columbia discovered the metal. They named
it "platina", meaning "silver of little value", because they
did not know what to do with it. Specimens of the metal were not taken to Europe
until the 1700's.
The platinum group metals have several characteristics in common: a
silvery-white color, rarity, unusual resistance to chemical corrosion and high
melting points. They also, along with with gold and silver, comprise the
"noble", or "precious" metals.
Like gold, platinum must be alloyed with other metals to make it suitable for
jewelry use. The most popular alloys for jewelry are 90% platinum/10% iridium
and 95% platinum/5% ruthenium.
Platinum was the metal of choice in the United States from the turn of the
century to the 1940's. During World War II, platinum was declared a strategic
metal and its use was banned in all non-military applications, including
jewelry. White gold became the "white metal" of choice and its
popularity soared to fill the gap.
After the War, platinum slowly regained its popularity. Today, the American
public has once again discovered this elegant, modern and timeless precious
metal.
PLATINUM IS PURE
Most platinum is 90% - 95% pure platinum whereas 18K gold is 75% pure gold
and 14K gold is 58.5% pure gold. PLATINUM IS RARE
Ten tons of ore and eight weeks are required to produce just one ounce of
platinum. All the platinum ever mined could fit into the average sized living
room. PLATINUM IS STRONG
It is one of the world's strongest and most enduring metals. Platinum's
strength holds precious gemstones securely in their mountings. PLATINUM IS FASHIONABLE
You will love how platinum coordinates with your yellow gold. Platinum's
natural white color compliments gold's natural yellow shade. PLATINUM IS A NATURAL WHITE METAL
When platinum comes out of the ground, it is naturally a white metal. Compare
this to white gold which began yellow but has had alloys added to it to make it
appear white. PLATINUM IS HEAVY
pT900 (90% platinum 10% other metals) weighs 60% more than 14 karat gold. A
six inch cube of platinum weighs 165 pounds. PLATINUM IS DENSE
Its special physical makeup means that platinum will not wear away like other
metals. When platinum is scratched, there is very little loss of platinum,
unlike other metals. PLATINUM IS DURABLE
Some of the world's greatest treasures, like the Hope Diamond, are set in
platinum to last throughout generations. PLATINUM IS DISTINCTIVE
Platinum's look is different from silver or white gold. All three are white
metals; all three are different. Platinum has a rich, distinctive tone all its
own. PLATINUM IS HYPOALLERGENIC
It will not cause an allergic reaction like alloys in other precious metals
sometimes do. Platinum also does not tarnish and will not react with chlorine. DID YOU KNOW THAT PLATINUM
IS...
...so flexible that one gram of the metal can produce fine wire more
than a mile long. ...immortalized by the ancient Egyptians in their most precious works of art
dating 2500 years ago. ...more resistant to wear and tear than gold or silver, due to its
heavier weight and density. ...so versatile it is used in medicine and industry for its catalytic,
physical and hypoallergenic properties. ...found in Africa, Russia and North America in deposits 3/4 of a mile
deep beneath the earth's surface.Features and Benefits
Platinum is perfect for those who prefer more of Mother Nature's natural
white metal.
Platinum is a unique metal for a unique customer.
Platinum's extraordinary strength gives you peace of mind knowing that your
stone is securely set.
Platinum's distinctive look will update any jewelry wardrobe.
Platinum's distinctive white color will always be present. It does not have
to be maintained over the years to appear white.
Platinum feels good to the touch. It makes you feel special and you can
actually feel the richness of platinum's weight.
Platinum needs less upkeep than other metals because it wears better;
platinum prongs need less maintenance over the years.
Platinum holds your precious stones in place so that your platinum treasures
transform into family heirlooms.
Platinum makes people look twice, earning you compliments, the chance to show
off your jewelry and be able to tell your friends all about platinum.
Platinum's purity makes it the perfect choice if you have allergies or wish
to wear your jewelry all the time without fear of discolorment.
Platinum Fast Facts
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